The field notebook
Practice Notes
Featured note
AI adoption
The barriers are social before technical
Why most AI projects don't stall on the model — and how to get real adoption without a mandate.
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Strategy
Efficiency AI vs. opportunity AI
Chasing efficiency is easy. Building leverage is harder. Here's the difference, and why it matters.
SystemsTreat AI like a teammate with a memory problem
Practical ways to give context, get better outputs, and build reliable systems around the gap.
TeachingThe new builders are already inside your company
Look for curiosity, judgment, and domain knowledge. Teach the rest.
OperationsData first, interface second
Good interfaces don't fix messy, incomplete, or conflicting data. Start underneath.
StrategyHourly pricing breaks when AI changes speed
When the work gets ten times faster, what exactly are you billing for?